Privacy policy

Last updated: May 13, 2026

VELARÉ Fragrances respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, create an account, place an order, contact us, or interact with our online store.

1. Who we are

VELARÉ Fragrances is a South African fragrance brand selling premium Eau de Parfum products online.

Business name: VELARÉ Fragrances
Website: velarefragrances.com
Email: info@velarefragrances.co.za
WhatsApp: +27 (72) 737-5432

2. Personal information we collect

When you use our website or place an order, we may collect the following information:

  • Your name and surname
  • Email address
  • Contact number
  • Billing and delivery address
  • Order details and purchase history
  • Payment method information
  • Proof of payment, where EFT is used
  • Communication records when you contact us
  • Website usage information such as cookies, device information, and browsing activity

We only collect information that is necessary to process orders, provide customer support, improve our website, and communicate with customers.

3. How we use your information

VELARÉ Fragrances may use your personal information to:

  • Process and fulfil your orders
  • Arrange delivery or collection through courier partners
  • Confirm payments, including EFT proof of payment
  • Send order confirmations, delivery updates, and customer service messages
  • Respond to enquiries, complaints, or support requests
  • Improve our products, services, and website experience
  • Send marketing updates, offers, and product announcements where you have agreed to receive them
  • Comply with legal, tax, accounting, and regulatory requirements

4. Payments and proof of payment

If you select EFT as your payment method, you may be required to upload or send proof of payment before your order is processed. Proof of payment is used only to verify your transaction and will not be shared except where necessary for accounting, fraud prevention, or legal compliance.

5. Sharing of personal information

We do not sell your personal information. However, we may share limited information with trusted service providers where necessary, including:

  • Shopify, for website hosting and order management
  • Payment providers, for payment processing
  • Courier and delivery partners, for shipping orders
  • Email, marketing, and customer support tools
  • Legal, accounting, or regulatory authorities where required by law

These service providers are only given the information needed to perform their services.

6. Cookies and website tracking

Our website may use cookies and similar technologies to improve your browsing experience, remember preferences, analyse website traffic, and support marketing activities. You can manage or disable cookies in your browser settings, although some website features may not work properly without them.

7. Marketing communication

You may receive marketing emails, SMS, WhatsApp messages, or promotional updates from VELARÉ Fragrances only where you have subscribed, opted in, or interacted with our brand. You may unsubscribe or request removal from our marketing list at any time by contacting us.

8. Protection of your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no online platform is completely risk-free, and customers are encouraged to use strong passwords and keep their account information secure.

9. Storage of personal information

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, including order processing, customer service, legal compliance, tax records, and business administration.

10. Your rights

In line with South Africa’s Protection of Personal Information Act, 2013 (POPIA), you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information, where legally allowed
  • Object to certain processing of your information
  • Withdraw consent for marketing communication
  • Lodge a complaint with the Information Regulator of South Africa

POPIA regulates how personal information must be processed in South Africa, and its lawful processing principles are relevant to e-commerce businesses handling customer data.

11. Third-party links

Our website may contain links to third-party websites or platforms, such as social media pages, payment providers, or courier services. VELARÉ Fragrances is not responsible for the privacy practices of those external websites.

12. Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements, or business operations. The latest version will always be available on our website.

13. Contact us

For privacy-related questions, requests, or complaints, please contact us:

VELARÉ Fragrances
Email: info@velarefragrances.co.za
WhatsApp: +27 (72) 737-5432